I'm building for:
For Shopify, Amazon & Kickstarter Brands

Your product deserves a commercial.
Not a photo dump.

We direct and produce cinematic Hero Commercials and authentic UGC reviews for product brands, engineered to make the product feel premium before anyone reads the price. A full campaign, not a single clip.

No filming required
Direction-first, not just prompts
First concept free
✓ Full Campaign
Delivered
🎬 Campaign Preview
Hero Commercial
0:10
"Every stitch, every texture, every angle, built to make it feel worth the price before a single word is said."
9:16 · Kling 3.0 · Luxury / Elegant · CTA: Shop Now
📱 UGC Review
"Honestly didn't expect much, but three uses in, I'm not putting it down."
First Impression
⚡ 6-Sec Hook
"This is the last one of these you'll ever need to buy."
Scroll-Stopper
Who This Is For

Four production systems. One goal each.

Every category has a different job to do on camera. We direct for that job first, then let AI execute the production.

🎯

The Product Brand Founder

  • Your product photos look fine but nothing feels premium enough to justify the price
  • A real commercial production would cost thousands and take weeks you don't have
  • Every competitor's Amazon listing and Shopify page looks the same as yours
  • You have no in-house video team and no time to learn one
  • You know UGC-style reviews convert but you have no real customers filming yet
What we actually solve: A directed Hero Commercial and UGC review that make the product feel premium, built in days, not a production cycle.
📈

What a Directed Campaign Does

  • A premium-feeling commercial changes how buyers perceive the price before checkout
  • UGC-style reviews lower the trust barrier that stock photography can't touch
  • Platform-cut social ads mean the same campaign works on Shopify, Amazon, and TikTok
  • A 6-second hook stops the scroll before a viewer even reaches the pitch
  • One campaign becomes reusable assets across every channel you sell on
The brands converting right now are not the ones with the best product photos. They are the ones with a directed campaign behind the product.
Real Campaigns, Real Categories

This is what a directed campaign looks like.

Every campaign starts with a Creative Brief, psychology, story, camera, lighting, and motion chosen before a single prompt is written. Then it gets produced.

🎬 Hero Commercial
Product Brands
Make it feel premium
A floating headphone rotation under a single spotlight: the product becomes the hero of the frame, no price in sight.
#ProductLaunch #TechCommercial
🎬 Hero Commercial
Food & Beverage
Make people crave it
"Taste the Crave", a stacked burger reveal with steam and cheese pull, built so the viewer feels hungry before the CTA even appears.
#LocalEats #ChefLife
🎬 Hero Commercial
Fitness & Wellness
Sell the transformation
Hood up, head down, dumbbell curls in a dark room. No flashy physique, just quiet, relatable effort that feels bigger than the room it's shot in.
#GetStrong #TransformationTuesday
📱 UGC Review
UGC Product Reviews
Build trust that converts
A real first-person sneaker review, talking straight to camera: the honest reaction that a studio ad can never fake.
#HonestReview #TikTokMadeMeBuyIt
The Process

From brief to finished campaign in five steps.

No prompt-writing on your end. No production meetings. You give us the direction inputs once, we handle psychology, story, camera, lighting, and motion before anything is generated.

1

Direction Brief

Tell us the product or business, the emotion, and the platform. Takes minutes. Sets the whole campaign.
2

We Direct It

Story framework, camera language, lighting, and motion get chosen before a single prompt is written.
3

AI Production Runs

Your campaign is generated, cut, and voiced using our AI production pipeline.
4

You Review

Your Hero Commercial, UGC Review, and social cuts arrive together. Approve or flag revisions.
5

You Launch

Post it, run it as a paid ad, or hand it to your media buyer. The full campaign is yours.
What You Get

Not a video. A complete marketing campaign.

Every campaign is built to include the full deliverable set below, so one brief produces everything the launch actually needs.

Every Campaign Includes

The Richcrest Deliverable Set

Directed first, produced second. Every asset traces back to the same creative brief so the whole campaign feels like one idea.
🎬

Hero Commercial

A cinematic, direction-first commercial built to make the product or business feel premium.
📱

UGC Product Review

Creator-style honest review or first impression that builds trust faster than any studio ad.
⏱️

15-Second Social Ad

Platform-cut for Reels, TikTok, and Shorts, optimized for the first three seconds.

6-Second Hook

The scroll-stopper, a standalone hook cut for paid ad placements and pre-roll.
🖼️

Thumbnail

A hero frame designed to earn the click before the video even plays.
🎙️

Voiceover Script

Written and directed to match the emotion of the campaign, not just narrate it.
📝

CTA Copy

The exact words that turn a watch into a click, a call, or a sale.
🗂️

Campaign Assets

Every cut, caption, and file organized and delivered ready to publish.
Pricing

Less than hiring one UGC creator. For a full campaign.

A single entry-level local-business commercial from a traditional studio runs $2,500 to $5,000, and that's before you add a UGC review, which averages $500 to $1,200 per video on its own. A full 8-piece campaign here starts at $397.

Single Campaign
$397
One-time · one product or business
  • Hero Commercial
  • UGC Product Review
  • 15-Second Social Ad + 6-Second Hook
  • Thumbnail + Voiceover Script
  • CTA Copy + Campaign Assets
  • One revision round included
Get Started
Full Studio
$1,997/mo
Unlimited campaigns, all categories
  • Unlimited campaigns across products, lines, or locations
  • Dedicated production line, same-week turnaround
  • Monthly creative direction review
  • Priority revisions
🍒 Cherry on top: includes our original weekly social content system (captions, graphics, stories) at no extra cost.
Get Started

For comparison: a serious ongoing video marketing retainer through a traditional studio typically runs $2,000 to $8,300 a month. Full Studio is unlimited campaigns for less than that floor.

Prefer ongoing weekly social posts instead of video? Our original content system is available as a standalone add-on starting at $397/mo on any plan.

Common Questions

The things you are probably thinking right now.

We have heard every objection. Here are honest answers to the ones that come up most.

AI video looks fake or cheap. Won't mine too?
+
That happens when someone writes a prompt straight into an AI tool with no direction behind it. We do not do that. Every campaign starts with a creative brief: emotion, story framework, camera language, lighting, and motion, all decided before anything is generated. The AI executes a director's decision, not a guess. That is the difference between a commercial and a novelty clip.
I don't have footage, actors, or a film crew.
+
You do not need any of that. No filming required on your end. We produce the Hero Commercial and UGC review from your product details, brand direction, and a creative brief. If you do have real product photos or footage, we can incorporate them, but it is not a requirement to get a finished campaign.
It's too expensive. I cannot justify this right now.
+
A single entry-level commercial from a traditional studio runs $2,500 to $5,000, and a UGC review video alone averages $500 to $1,200 on top of that. Our Single Campaign starts at $397 and includes both, plus six more deliverables, shipped in days instead of weeks. The question isn't whether you can afford a campaign. It's whether you can afford to keep launching without one.
What if I don't like the campaign?
+
We revise until it's right. Every campaign. If the direction doesn't match your brand or the tone feels off, flag it and we rework it. We also start with a free campaign concept before you pay anything, so you see the direction before you commit to production.
Can I just get social posts instead of video?
+
Yes. Video and full campaigns are our primary focus, but our original weekly social content system, captions, branded graphics, story sequences, is still available as a standalone add-on starting at $397/mo, or bundled free into the Full Studio plan. Think of it as the cherry on top of the campaign work, not a replacement for it.
How do I know this will actually convert?
+
We cannot guarantee sales because we don't control the checkout page or the offer itself. What we can guarantee is that the campaign is directed to build the specific emotion your category needs, premium feel for product brands, craving for food, transformation for fitness, trust for UGC reviews. That is the leverage a real commercial gives you that a phone photo cannot.
Social Proof

What brands say after their first campaign.

These are the kinds of results a directed campaign produces across our four production categories.

★★★★★
Our Amazon listing video finally looks like it belongs next to the bigger brands in our category. The Hero Commercial alone changed how people talk about the price in the reviews.
🎯
Product Brand Founder
Shopify DTC · Growth Campaign
★★★★★
I was skeptical an AI-generated commercial could feel this warm. The steam and pour shots alone made our Friday specials post outperform anything we've done with real photography.
🍔
Restaurant Owner
East Valley, AZ · Single Campaign
★★★★★
The UGC review they built felt more honest than most of the real reviews we get organically. It's now the first thing we run as a paid ad.
💪
Fitness Brand Owner
Phoenix, AZ · Growth Campaign
8
Deliverables in every campaign, from one brief
24-48hr
Turnaround on your free campaign concept
$0
Cost to see your first campaign concept
0
Filming, crew, or actors required on your end
Our Guarantee
See the concept before you pay for the campaign.
We know AI video is new territory and you have every right to be cautious. So we do not ask you to pay first. We build your first campaign concept and send it to you completely free. You see the direction before you spend a dollar on production.
🎁
First campaign concept is completely free. No credit card required.
✏️
Revisions until the direction matches your brand.
🚫
No contracts on monthly plans. Cancel anytime with zero fees.
💬
If you do not love your first paid campaign, we will refund it.
🎁 Free Campaign Concept
Fill out your brief today. We build your sample campaign concept within 24-48 hours. You review it and decide if you want to move to full production. Zero pressure. Zero payment.
✏️ Revision Guarantee
Every campaign gets revised until the direction and tone are right. We do not move on until it feels like your brand, not a generic AI clip.
🔒 No Contract
Month to month on Growth and Full Studio. Cancel anytime. No notice period. No cancellation fee. We earn your business every single month or you walk.
Get Your Free Campaign Concept

See what a directed campaign looks like for your brand.

Fill out the form below. We build your free campaign concept within 24-48 hours and send it directly to your inbox. No payment. No commitment. Just the direction.

Takes 3 minutes to fill out. Your campaign concept arrives within 24-48 hours. No credit card. No commitment.